Wasted Links on Your Pages

Did you know that having multiple links on a page that point to the same url can actually hurt you?

In saying this, I’m assuming you understand some basic concepts…

Google assigns a numerical Page Rank value to each and every URL based on the quantity, quality and relevence of the links which point to it.

That “link juice”, if you will, gets passed through those links to each of their destinations, with some additional “relevance” which gets assigned through the anchor text from the surrounding text, through the Alt image tags, and some say, even the image title tag.