Research

A Master of Search Engine Seduction realizes that setting sail into a niche market or any industry without a plan is much like taking off on a voyage and sailing without a map or GPS.

Much like the military would never fire off a missile without proper coordinates, neither should you be without a plan (preferably on paper) that guides you.

The research phase will help you come out of a tunnel and see the landscape of your market or industry for what it is.

From the intelligence you gather in strategic manners, you can locate and uncover approaches you may need to readjust (based on what competitors may be doing), you’ll discover new things about your competitors that you never quite thought you would find out, and you literally prep the slate to find the ultimate keywords before ever firing up a single keyword tool.

If you already have a product or service established, be careful because the research phase can uncover that you may not have picked the right market to penetrate online.  Not every product or market is the right fit to move online; however, some companies just build a presence online for just brand building.

But to get clear on the path ahead and how much actual opportunity there may be in your market, you must first do you market research to establish the presence of a true marketplace that can endure for years to come.

You don’t actually want to setup a website, spend a huge amount of time investment only for the website to be useless in 18 months, do you?

You might as well make sure to setup in a market that will be here and will continue to thrive 15-20 years from now.

Market Research that Looks for a Crowd to be Seduced

If you haven’t heard our in-house keyword research expert, Jim Morris, say it over and over, you’ll hear it time and time again until it begins echoing in your own mind.

“Market research does not equal keyword research.”

Find out how to conduct keyword research the right way.

Keyword Research Done 10 Commandments Style

Once you’ve got a target and industry around a hot selling service or product with a high demand audience, it’s time to uncover what categories around your topic you’ll intend to cover.

In this section we’ll cover what the main priorities are in order to move through the 10-step process that will make certain you level your competitors in a biblical manner.