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Search Engine Seduction Show | Episode 2 | Jim Morris | Scott Hendison

Posted by admin on Thursday, April 8, 2010 · Comments 

Do you know what is 50 times more likely to rank in Google than just any ordinary web page?

And what is probably the most important thing you want to put in your video description area?

Find out that in Episode 2 of the Search Engine Seduction Show (SESS)

SPONSOR: This episode of SESS was brought to you by Aweber Email Systems. SESS relies on Aweber for its email deliverability, reliability, awesome unique wizards, and Aweber is used to deliver SESS episode update alerts (if you are on the list for ongoing SESS updates). Try Aweber for a measly buck and kick the tires for 30 days and see just how easy it is to start an email list.

REFERENCES: Resources mentioned sporadically throughout the show will be listed below:

1. Google Webmaster Tools:  There are number of references to Google Webmaster Tools made in this episode as it relates to speed and optimization.  If you don’t already have a Google account that will grant you access to other services owned by Google, then you should grab one at the Webmaster Central link in the link above.

2.  Best Practice to a High Performance Website is to Reduce DNS Queries.  Reduce the load on your WordPress sites and any other social widgets or RSS feeds that you load on a page.

3.  How to use Page Speed plug-in mentioned above.

In the following video, SESS Search Expert, Scott Hendison, takes you through how to get up and running with Page Speed (a FireBug addon):

Google Engineer, Sam Kerner, put together this video with a simple website and takes you through how Page Speed works to effectively speed up your site.

4. Explanation of Do Follow links vs. No Follow link and the controversy between them.

5. Explanation of how to spot LGMSH or Large Gaping Magnetic Spider Holes.

6. Open Site Explorer – a service of SEOMoz.org where you can analyze your backlinks and those of your competitors and understand exactly what link text is actually being used in the backlinks of your competitor so you can truly understand what it’s going to take to become Number 1.

Make certain to leave your comments below and let us know whether you would like to have a guided walkthrough with Scott and Jim on the whole Google Webmaster Tools to optimize your site.

We look forward to hearing your feedback.

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  • Thanks for the share! I appreciate all the great tips.
  • Hey Scott,

    Thanks for that great tip!

    Blase
  • LOL - You're welcome, but... which one?
  • Thanks - it would have been worth watching SESS II for the OSE tip alone!
  • Thank you for saying so - I think the the next one is pretty good too, and we're getting another in the can today, I'd love to talk about whatever you folks want - specific questions, etc.
  • geoffdodd
    SESS, Jim and Scott, has just become one of my water coolers where I'll stop and chat with like minded Search Engine Marketing maniacs. I rec'd value here today. Thanks!
  • I have to say that I am amazed at
    how slow many sites load.

    I watch the lower left bar on my screen and watch
    what is loading or what is waiting.

    The biggest hang up seems to be when a site
    is using Google analytics. Go figure.
  • Due to internal technical difficulties (I thought I had replied), it has now been 33 days since you left your comment, and I am ashamed.

    Assuming you'll forgive me, you're right, Analytics is a major cuplrit, but Google solved that for us (finally) with a new code. Log in to G Analytics, go to "edit' your domain settings, and you'll see the offer for the new asynchronus code) - I actually made a video about this a few days ago too. Can i embed it here? Hmm, prob not in the comment field, sorry. but it's on my blog here.
  • Thanks guys!
    Like the split screen CNN video format and delivery of current & usable SEO techniques.
    I need to get back to Google WebTools to see new toys & site analysis. Also, great job staying on topic...so many poorly planned videos out there that just wander & drag on.

    Except for the audio fallout on the ins/outs to Scott, well planned content and execution.
    Only crit I might add is better/cleaner lighting on Scott and tighter framing on Jim.

    Kent Looft
    www.designartsaz.com
  • The light problem should be a bit better going forward, but this is the first I've heard about audio problems... I confess I don't watch them post production, so didn't know that. Huh - How bad is it and I wonder what I might do before todays call?
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